7 Strategies to Turn Small Business Saturday Shoppers Into Loyal Customers

American Express partnered with the Small Business Administration (SBA) and created Small Business Saturday in 2010, and it has been a staple for small businesses to attract new customers. In 2023, consumers spent a whopping $17 billion in their communities on a single day. Immediately following Black Friday, Saturday, November 30, 2024 could bring in over $20 billion in sales to local businesses.

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